Privacy policy
PRIVACY POLICY
Last Updated: August 25, 2026
Weston Row (“Weston Row,” “we,” “us,” or “our”) operates https://softelux.com/ and related store services, communications, and features collectively referred to as the “Services.”
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing communications, or otherwise use our Services.
By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the Services.
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PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on how you interact with our Services.
A. Information You Provide
We may collect information that you provide directly, including:
• Full name
• Billing address
• Shipping address
• Email address
• Telephone number
• Account login information
• Products ordered
• Size, color, and product preferences
• Order notes
• Customer-service communications
• Return and refund information
• Photographs or videos submitted in connection with a product claim
• Marketing preferences
• Other information you voluntarily provide
B. Order and Transaction Information
When you place or attempt to place an order, we may collect:
• Order number
• Products, quantities, sizes, and colors selected
• Purchase amount
• Applicable taxes and shipping charges
• Payment status
• Payment method type
• Transaction identifiers
• Billing and shipping information
• Refund, dispute, and chargeback information
• Fraud-screening and payment-authorization results
Complete payment-card information is processed by the payment provider made available at checkout. Weston Row does not normally receive or store complete card numbers or card security codes.
C. Information Collected Automatically
When you visit or use our website, we or our service providers may automatically collect:
• IP address
• Browser type
• Device type
• Operating system
• Language and regional settings
• Referring website
• Pages viewed
• Products viewed or added to a cart
• Search activity
• Checkout activity
• Date and time of access
• Cookie identifiers
• Advertising identifiers
• Approximate location derived from an IP address
• Website interaction and performance information
D. Information From Third Parties
We may receive information from:
• Shopify
• Shop and Shop Pay
• Payment processors
• PayPal, Stripe, or other payment services available at checkout
• Shipping carriers and postal services
• Fraud-prevention and identity-verification providers
• Analytics and advertising providers
• Customer-service applications
• Social media and advertising platforms
• Suppliers and fulfillment providers
• Publicly available sources
• Other service providers supporting our business
The information received is handled under this Privacy Policy and the applicable provider’s privacy terms.
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HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Provide and operate our online store
• Process, verify, and fulfill orders
• Authorize and process payments
• Arrange shipping and provide tracking information
• Communicate about orders, returns, refunds, and delivery
• Provide customer support
• Manage customer accounts
• Verify product claims
• Prevent payment fraud, card testing, identity misuse, and account abuse
• Screen transactions for security and fraud risk
• Investigate disputes and chargebacks
• Improve website functionality and performance
• Understand how visitors use our website
• Personalize content and product recommendations
• Measure advertising and marketing performance
• Send marketing communications where permitted
• Maintain supplier, transaction, tax, and accounting records
• Protect our legal rights and the safety of customers
• Comply with legal, regulatory, tax, and contractual obligations
• Enforce our policies and Terms of Service
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LEGAL BASES FOR PROCESSING
Where applicable law requires a legal basis, we may process personal information based on:
• Performance of a contract, including processing and delivering an order
• Compliance with a legal obligation
• Our legitimate interests, including fraud prevention, security, customer service, store improvement, and dispute resolution
• Your consent, including certain marketing or cookie activities
• Protection of the vital interests and safety of individuals
• Establishment, exercise, or defense of legal claims
Where processing is based on consent, you may withdraw consent subject to applicable law. Withdrawal does not affect processing that occurred before consent was withdrawn.
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HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to the following categories of recipients for legitimate business purposes:
A. Ecommerce Platform
Our store is hosted through Shopify. Shopify processes information necessary to operate the website, checkout, payments, customer accounts, analytics, security, Shop services, and related ecommerce functions.
B. Payment Providers
Payment information may be processed by Shopify Payments, PayPal, Stripe, card networks, banks, or other payment providers displayed at checkout.
These providers may use personal information for payment authorization, fraud prevention, regulatory compliance, dispute handling, and their own legally permitted purposes.
C. Shipping and Fulfillment Providers
We may provide relevant order information to:
• Shipping carriers
• Postal services
• Warehouses
• Suppliers
• Fulfillment partners
• Customs agents
• Delivery-service providers
This information is used to prepare, ship, track, clear, and deliver orders.
D. Business Service Providers
We may disclose information to providers that assist with:
• Website hosting
• Data storage
• Customer service
• Email delivery
• Analytics
• Advertising
• Fraud prevention
• Identity or address verification
• Accounting
• Tax compliance
• Legal and professional services
• Website security and maintenance
Service providers receive only the information reasonably necessary to perform their assigned services, subject to applicable agreements and legal obligations.
E. Legal and Safety Disclosures
We may disclose information when reasonably necessary to:
• Comply with applicable law, regulation, court order, subpoena, or lawful government request
• Detect, investigate, or prevent fraud or illegal activity
• Protect customers, Weston Row, payment providers, or other parties
• Enforce our policies and agreements
• Establish or defend legal claims
• Respond to verified intellectual property complaints
• Address a security incident or threat
F. Business Transactions
If Weston Row is involved in a merger, acquisition, financing, restructuring, sale of assets, or transfer of business operations, personal information may be disclosed as part of that transaction, subject to applicable law.
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SHOPIFY AND SHOPIFY NETWORK INTELLIGENCE
Our store uses Shopify services to provide and improve ecommerce functionality.
Depending on our Shopify settings and the services enabled, Shopify may process information concerning your interactions